What you need to know about an elevator pitch

While actual elevator pitch situations rarely present themselves, practicing a professional personal introduction is very useful for many real life situations. If you are attending a networking event soon, or if you have a job interview coming up, it’s good to know what your main achievements and goals are by heart.

What Not to Include

The most difficult part is deciding what not to include in your pitch – so cut out anything that sounds outdated, redundant, or too personal – they don’t need to know your life story. If you’ve done any outstanding work, or worked with well-known brands, use that to your advantage, as these facts will make you more memorable.

Keep it Short

Remember to keep it short and flexible. 30 to 60 seconds is what you should be aiming for, but try not to be too structured or rehearsed, as it should feel like a conversation, and you want to make the other person comfortable enough to interrupt with any questions they might have. A great tip is to memorise your main points – years of experience, main achievements and goals, but let the rest flow naturally and spontaneously.

Start a Discussion

Know why you are networking and go back to that at the end of your “pitch”. Ask any specific questions you have, let them know what you are looking for and be straightforward so that you get the answers you are looking for.

Again, keep it short and stay away from robotic, over-rehearsed presentations. Show off your personality and good luck!

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